This is one-on-one coaching to help you take your blog to the big leagues, work your mojo, and make bank.
Because wouldn’t it be awesome if you could…
Take your little blog to big platforms with MILLIONS of readers.
Establish yourself as a credible expert in your field. #STREETCRED
Leverage blogging as a marketing tool for your business. #YESPLEASE
Attract kickass clients just by being yourself and sharing your ideas. #LEVELUP
Become a trusted authority that readers want to do business with. #MAKEBANK
Blogging for Your Biz is a coaching program for entrepreneurs, coaches and consultants who want to take their blog and BLOW THAT SHIT UP.
I’m Sarah Vermunt, the gal behind Careergasm. Blogging is a huuuuuge part of my business, and I’d love to show you the ropes.
I blog for Forbes, Entrepreneur and Huffington Post, and my work has been featured at Toronto Star, Flare Magazine, Global News, U.S. News & World Report and The Globe and Mail.
I’ve learned a thing or two about getting press and generating my own media exposure:
* In the past two years I’ve published nearly 60 blog posts (and counting) at big badass places like Forbes, Entrepreneur, Huffington Post, and others. These places boast stats like 31 million readers a month, 9 million readers a month, and 81 million readers a month. Not too shabby.
* In the past year I’ve been featured in 10 national and international news stories (and counting) – at places like The Globe and Mail, U.S. News World Report, Toronto Star, Flare Magazine, and Global News – places with a combined readership of 124 million readers a month.
Of course that doesn’t mean that all of those eyeballs have seen my work (Yikes, my website would crash!), but I’m getting TONS of exposure:
* My posts have made the Top 10 list at Entrepreneur twice…a BIG deal for a publication with 9 million readers each month.
* I’ve had 60,000 views on a single article at Forbes, and over 130,000 shares, likes and tweets for various blog posts.
* My work been tweeted and shared by people like Maria Shriver and Arianna Huffington. That’s kinda cool…not to mention great exposure.
* Every time I publish something, a link directs readers to my website. Hello free advertising! Most of my clients find me after reading something I wrote.
More eyeballs – and the right eyeballs – is good for business. I use my writing – something I already love to do – to attract my ideal clients. I built a feel-good business without hustling my ass off or feeling like a hamster on a wheel. #WIN
You want in on this?
Blogging for Your Biz is for you if…
You want to build relationships with future clients through your writing.
I always ask new clients how they found me. The most common answer is, I’ve been stalking you online and reading your stuff for a while. Writing establishes trust and credibility so people know you’re the real deal.
You’re psyched about the idea of writing more.
Maybe you’re already writing or maybe you’re just getting started – either way the idea of writing more and having more people read your stuff gets you excited.
You want to be yourself when you write.
No faking it, my friend. The best writing you can do is authentically, unapologetically you. Writing in your own voice is how you connect with your readers.
Part of your vision is writing for a large publication.
That’s awesome! Own it. I’ll teach you some strategy and show you how to write a killer pitch to help you get there. You’ll be poppin’ champagne in no time.
You want to establish yourself as a credible expert.
You know your shit and you have something to say. Writing more and writing for other publications – especially big ones – is a great way to share your expertise and establish credibility.
Blogging for Your Biz is not for you if…
You don’t dig writing. If so, don’t do it. There are many ways to build a business and get exposure. Writing is just one of them.
You just want a quick hit. Ick. If you don’t care about your readers it will show in your writing. You’ll miss the mark and you won’t be able to connect.
You aren’t willing to be authentic in your writing. I weave myself into my writing, and I firmly believe that’s the way to do it. You have to be willing to keep it real and show people who you are.
I work with entrepreneurs, coaches and consultants who have something to say and want to amplify their message.
Some of my favourite clients are:
- A coach who writes about productivity hacks for nine-to-fivers. She got picked up by Business Insider just two months after completing this program, and she’s coauthoring a book with Tiny Buddha.
- A marketing manager and media strategist who was featured in a national magazine and major newspaper two months after working together.
- A former government administrator and communications strategist turned public relations all star.
- A finance analyst turned career coach who is churning out kickass content on a weekly basis.
- A business development director who blogs about his secret obsession – film and cinematography.
- A leadership coach who writes about issues that organizations usually sweep under the carpet.
- An equine experiential coach who wrote 6 articles (and counting!) at a top equine magazine since working together.
You and me.
Hatching a plan to get out there, get published, and get noticed.
We’ll meet for an hour every other week – that’s 3 juicy coaching sessions to get you on the right track. We’ll unleash your authentic writing voice, learn the art of the pitch (so important!), and build a strategy for your ongoing blogging and media coverage.
We’ll meet over a cuppa joe in my office in downtown Toronto (Yonge & Queen). Don’t live in Toronto? No problemo. We can share Starbucks over Skype (and, hey, you can even work in your jammies).
YOUR AUTHENTIC VOICE – Session 1
It’s scary to be yourself on the page. Especially if you want greater exposure. Am I what they’re looking for? What if I don’t seem professional enough? Am I a big enough expert? What if they say no? What if I don’t have enough to say? What if people don’t like what I have to say? What about haters? Aaaaaand the list of anxieties goes on.
We’re going to work through the hang-ups you have related to writing and sharing your work (I know you have some because I’ve been there). We’ll also work on unleashing your authentic writing voice – because if you’re trying to be someone you’re not, you’re doing it wrong. No faking it. #KEEPITREAL
PITCH PERFECT – Session 2
Pitching to big league publications intimidates the hell out of people. It’s also sooooo important to learn how to do it right. I’ll teach you how. I’ll show you my first pitch to Forbes (through an existing contributor – I call this the side door approach), and my first pitch to Entrepreneur (sent directly to the editors). Both pieces got picked up on the very first try. Score!
I don’t represent the publications I write for. Nor do I guarantee that you’ll get published there. But I will show you what I know about writing and pitching, and set you up with a badass strategy. It’s your job to take it from there.
MAKE A PLAN, STAN – Session 3
This is where we build a long-term strategy for your blogging and media coverage. This includes careful selection of what small and large publications you want to write for, as well as making yourself available to other media outlets as a subject matter expert…because reporters, other writers, and producers are your best friends.
We’ll also polish and refine your very first pitch! By the end of this session you’ll be ready to take a deep breath and click SEND!
Let’s take your blog BIG.
Big leagues BIG.
Mega exposure BIG.
Ready to get this party started? Let’s chat. Because it’s time to get off the hamster wheel and move up to the big leagues. Quit hustling so hard, and let your blogging work for you.
“I just got published at Business Insider!!! It’s 70 degrees outside, but at my house it’s Christmas! Huge thanks to Sarah Vermunt at Careergasm for her business blogging course. She gave me the confidence and skills to finally start guest blogging. I’m so lucky to have you on my journey, Sarah!”
Anne Bechard – Coach and Writer at Huffington Post & Business Insider – Houston
“Careergasm is pure gold! I hired Sarah to get clarity on the service I wanted to offer. After working with Sarah for a month, I was clear and off to the races. Within two months, I launched my website, developed my offering, worked with seven clients, and got featured in a national magazine and major newspaper. Pure gold!”
Gwen Elliot – Marketing Manager and Media Strategist – Toronto
“HUGE thanks to Sarah Vermunt with Careergasm. If you want to blog and want help writing effective blogs or are already blogging and want to know how to send your thoughts out into the world efficiently, I highly suggest Sarah’s program Blogging for Your Biz. Without Sarah’s support and her Blogging for Your Biz program, I wouldn’t have taken this big step.”
Ari Sizemore – Equine Experiential Coach – Reno
“After just a few sessions working with Sarah Vermunt at Careergasm, I made my first blog pitch, and it was accepted! Before working with Sarah, I never had the chutzpah needed to pursue my writing, let alone approach another site to publish it. Thanks to her, I am now equipped with the skills, strategy and confidence I need to broadcast my message to the world through my writing. This is helping me gain credibility AND clients! Thank you, Sarah!”
Kamara Toffolo – Career Coach – Toronto
“Ahhhhh!!! Thank you so much for all your amazing help!!!!! I can’t believe what a remarkable resource you have been for me. I got so much out of this. I am so grateful to you! Thank you!!!!!”
Megan Forrest – Relationship Coach – Toronto
“Thank you, thank you, thank you! I really enjoyed our time together and appreciate your generosity of materials and spirit. Your encouragement was motivating and your demeanour made me feel like I was an equal. Your prompts have encouraged me to see how my blog and my coaching work together and I’m excited to move forward with the ideas we have planted. Thank you for everything. Deep gratitude.”
Wendy Borders Gauntner – Life Coach – Wyoming
“Sarah’s presentation on how to find your authentic voice to write content for your business was spot on for our group of coaches and therapists. As coaches, we tend to shy away from self-promotion and marketing, and Sarah’s down to earth and engaging style put us all immediately at ease. Within minutes she had us experimenting with a new technique for developing our own personal “brand” and the room was filled with laughter and an excited buzz as we learned how to write and be real. I would highly recommend Sarah as a speaker and coach for any entrepreneur who is looking to develop their voice online or in person. She walks the talk!”
Lianne Krakauer – Career and Leadership Coach – Toronto